Director of Marketing — Apollos

About Differential

Differential & Apollos are growing! Yep, it turns out clients like us :) Our team of designers, developers, jokesters, and all-around good folk needs more firepower. We’re proudly headquartered in Cincinnati, OH, but our team spans across the country.

In addition to only choosing the best group of people to work around, we are also very picky about the types of clients we’ll work with. In line with our mission to rapidly unlock value for good people with meaningful ideas, we partner with forward-thinking corporate pioneers and innovators to revolutionize their organizations from the inside out and bring great digital products to life. This translates to a diverse range of products, like transforming retail with Adidas, helping Lexmark innovate cross-industry, streamlining the sales process with Big Ass Fans, to multi-platform mobile apps for large audiences with Crossroads Church.

One of our core ventures and focus for this role is our Apollos line of business, a technology and content platform built for churches. Apollos helps people build healthy spiritual habits and stay connected to their church communities through customizable mobile, web, and TV apps. With features like reading plans, media libraries, messaging, and donation tools, Apollos enables churches to deliver a unified, high-quality digital experience across platforms. Our clients span churches of all sizes, and your work will have a direct impact on how they serve their communities.

We hire great, trustworthy people so that we can optimize for a free & flexible culture: flexible hours, unlimited vacation, remote work, and working on stuff you’re excited about.

The ideal candidate for this opening is someone with a founder’s mentality and a deep love for building authentic relationships. You thrive in ambiguity, take ownership, and drive outcomes—leading by doing. You’re not just shaping strategy—you’re executing it. From closing deals and building scalable sales processes to crafting pitch decks and guiding key client conversations, you’re comfortable owning the details that move deals forward. You enjoy collaborating cross-functionally, mentoring others, and laying the foundation for a high-performing, values-aligned sales team. You're energized by taking something from 0 to 1 and helping it scale with excellence.

At Differential, we design, develop, support, and commercialize great digital products. Our process aims to create original digital products and services that innovate and reshape companies and organizations. 

Above all, we are focused on finding someone that we love to work with. Culture to us isn’t a ping pong table in the breakroom or some words we put up on the wall. It’s embedded in our DNA and starts with our hiring process. Regardless of your prior experience, we want to consider passionate people for this position.

Our mission statement, core values, benefits, and more can be found at handbook.differential.com.

We’re looking for a strategic, entrepreneurial marketing leader to drive Differential’s growth engine. As our Director of Marketing - Apollos, you’ll build and lead go-to-market strategies that attract, engage, and convert high-value prospects into long-term clients. You’ll work closely with our Sales, Product, and Leadership teams to ensure our marketing efforts reflect the heart of our work: building meaningful digital products with incredible people.

This is a high-impact leadership role focused on developing marketing systems, refining our positioning, and creating scalable demand-generation efforts that drive pipeline and revenue.

What you can expect to do:

• Own Apollos’ marketing strategy, including brand positioning, messaging, and campaign development

• Build and lead multi-channel campaigns that generate awareness, nurture high-quality leads, and support business growth.

• Build and manage the full-funnel marketing engine—from awareness through conversion

• Develop compelling content that showcases our work and point of view (e.g., case studies, thought leadership, social, events, etc.)

• Track performance and use data to continuously improve messaging, campaigns, and lead generation efforts.

• Partner closely with the Sales team to ensure every touchpoint is clear, compelling, and supports a seamless sales journey.

• Identify external opportunities (speaking, podcasts, media features) to expand Apollos’ reach and credibility.

• Grow as a marketer and leader on a fun, entrepreneurial, growth-minded team.

• Track performance and use data to continuously improve messaging, campaigns, and lead generation efforts.

• Collaborate with Product to align marketing initiatives with launches and product enhancements.

• Guide paid ad campaigns from targeting to creative, driving measurable ROI.

• Oversee our marketing agency and social media team, ensuring projects are on-brand, on time, and aligned with company goals.

• Tell the Apollos story with clarity and confidence, creating content that positions us as a trusted ministry partner (case studies, thought leadership, social, events, etc.).
  

What we’re after:

• 5–7+ years of experience in marketing, sales, or client-facing growth roles

• Proven track record of launching campaigns, scaling brands, and delivering measurable results in B2B and agency marketing, particularly with mid-market and enterprise clients.

• Comfortable leading strategy, and also rolling up your sleeves to get things done.

• Experience with content strategy, CRM tools (HubSpot), and campaign development

• Data-driven and results-oriented, with the ability to use analytics to refine and improve.

• Energized by connecting with people and understanding business problems

• Passion for the growth/business development process

• Skilled at balancing strategy with execution — comfortable leading a strategy session one day and drafting campaign copy the next.

• Strategic thinker & communicator (written and oral)

• Relational skills & analytical skills

• Digital experience and savvy are a big plus

• Understanding of the church and nonprofit space, with the ability to build trust and credibility with mission-driven leaders.

Differential employees are those who:

• Communicate effectively with clients and teammates

• Are self-motivated

• Learn quickly and relentlessly

• Curious about technology and the impact it can make on the world

• Enjoy taking ownership and responsibility for their work

• Enjoy collaborating with others on problems

Other Responsibilities of this position include:

• Gaining an understanding of who our prospective clients are, what their problems are, and how we might partner with them to solve those problems

• Working closely with others on the Apollos Growth Team

• Effectively communicating via Basecamp, Slack, and video calls

• Executing with quality and speed in a fast-paced, sometimes ambiguous environment

• Incorporating feedback into your work

This is a full-time position. Candidates must be available for meetings during standard business hours for both clients and the team. There is flexibility in working hours, but there is also an expectation to regularly attend relevant client and team meetings.

We are an equal opportunity employer and value diversity and inclusion at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.